Welcome to the website of the department of Marketing at the Gent University

The department of Marketing is one of the seven departments that are effective within the Faculty of Economics and Business Administration at Ghent University. Its members pursue education and research within the various domains of Marketing and Consumer Behaviour. They also contribute actively to the provision of external and internal services.

This website shows how the department meets each of its different aims, with the support and the commitment of its dynamic and enthusiastic team.

Marketing is: an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders.
(Source: American Marketing Association, 2004)