Doctorates

Finished doctorates

• Consumer Ethics: The Role of Personality, Intuition, and Hypocrisy

  Doctorandus: Tine De Bock
  End date: 27/04/2012
  Tekst:
  Promotor: Prof. dr. Patrick Van Kenhove

• Scientometric Studies in Marketing

  Doctorandus: Sofie Vanneste
  End date: 21/09/2011
  Tekst:
  Promotor: Prof. dr. Patrick Van Kenhove
  Co-promotor(en): Prof. dr. Stefan Stremersch (Erasmus Universiteit Rotterdam), -

• The Role of Knowledge Accessibility in Consumer Behavior

  Doctorandus: Anneleen Van Kerckhove
  End date: 16/06/2011
  Tekst:
  Promotor: Prof. dr. Maggie Geuens
  Co-promotor(en): Prof. dr. Iris Vermeir

• Essays on Bayesian Quantile Regression Using Laplace-like Distributions with Applications in Economics

  Doctorandus: Dries Benoit
  End date: 1/06/2011
  Tekst:
  Promotor: Prof. dr. Dirk Van den Poel

• Essays on Text Mining for Improved Marketing Decision Making

  Doctorandus: Dirk Thorleuchter
  End date: 3/02/2011
  Tekst:
  Promotor: Prof. dr. Dirk Van den Poel
  Co-promotor(en): Prof. dr. Anita Prinzie

• Enhancing Database Marketing with Ensemble Learning

  Doctorandus: Koen De Bock
  End date: 30/09/2010
  Tekst:
  Promotor: Prof. dr. Dirk Van den Poel

• Investigating the Effectiveness of Health Campaigns

  Doctorandus: Leen Adams
  End date: 24/09/2010
  Tekst:
  Promotor: Prof. dr. Maggie Geuens
  Co-promotor(en): Prof. dr. Iris Vermeir

• The Impact of Situational and Dispositional Variables on Response Styles with Respect to Attitude Measures

  Doctorandus: Elke Cabooter
  End date: 10/09/2010
  Tekst:
  Promotor: Prof. dr. Maggie Geuens
  Co-promotor(en): Prof. dr. Iris Vermeir, Dr. Bert Weijters (VLGMS)

• The Role of Database Marketing in Improving Direct Mail Fundraising

  Doctorandus: Griet Verhaert
  End date: 3/09/2010
  Tekst:
  Promotor: Prof. dr. Dirk Van den Poel

• Innovative Consumers: Who, Why, and How to Target?

  Doctorandus: Bert Vandecasteele
  End date: 21/06/2010
  Tekst:
  Promotor: Prof. dr. Maggie Geuens

• Essays on Marketing of Scientific Innovations

  Doctorandus: Isabel Verniers
  End date: 18/12/2009
  Tekst:
  Promotor: Prof. dr. Patrick Van Kenhove
  Co-promotor(en): Prof. dr. Stefan Stremersch (Erasmus Universiteit Rotterdam), Prof. dr. Harry Commandeur (Erasmus Universiteit Rotterdam)

• Brand Typicality and the Adoption of New Products

  Doctorandus: Frank Goedertier
  End date: 25/05/2009
  Tekst:
  Promotor: Prof. dr. Maggie Geuens
  Co-promotor(en): Prof. dr. N. Dawar (Richard Ivey School of Business, Canada)

• Issues in Customer Intelligence: Data and Method Creativity to Improve Marketing Decision Making

  Doctorandus: Kristof Coussement
  End date: 17/10/2008
  Tekst:
  Promotor: Prof. dr. Dirk Van den Poel

• The Effectiveness of Emotions in Advertising: Investigating Multiple Dimensions of Emotions

  Doctorandus: Tineke Faseur
  End date: 16/04/2008
  Tekst:
  Promotor: Prof. dr. Maggie Geuens
  Co-promotor(en): Prof. dr. Patrick De Pelsmacker

• Customer Churn Analysis in Contractual Settings - Defining, Predicting and Preventing

  Doctorandus: Jonathan Burez
  End date: 12/09/2007
  Tekst:
  Promotor: Prof. dr. Dirk Van den Poel

• Gone but not Forgotten: The Role of Unacceptable Options in Decision Making

  Doctorandus: Katrien Wijnen
  End date: 30/05/2007
  Tekst:
  Promotor: Prof. dr. Patrick Van Kenhove
  Co-promotor(en): Prof. dr. Jim Bettman (Duke University), Prof. dr. Joel Huber (Duke University)

• Towards a Better Understanding of Motivational Consumer Behavior: Cross-Validation, Construct Validation and Application of a Psychological Taxonomy of Consumer Motives

  Doctorandus: Nele Geeroms
  End date: 20/03/2007
  Tekst:
  Promotor: Prof. dr. Patrick Van Kenhove

• Response Styles in Consumer Research

  Doctorandus: Bert Weijters
  End date: 5/10/2006
  Tekst:
  Promotor: Prof. dr. Maggie Geuens
  Co-promotor(en): Prof. dr. Niels Schillewaert (VLGMS)

• Towards a Better Understanding of Unethical Consumer Behavior

  Doctorandus: Sarah Steenhaut
  End date: 29/06/2006
  Tekst:
  Promotor: Prof. dr. Patrick Van Kenhove
  Co-promotor(en): Prof. dr. Maggie Geuens, Prof. dr. Maggie Geuens

• Investigating the Moderating Influence of Consumer Characteristics on the Relationship between Customer Loyalty and its Antecedents

  Doctorandus: Marie Hélène de Cannière
  End date: 28/03/2006
  Tekst:
  Promotor: Prof. dr. Patrick De Pelsmacker
  Co-promotor(en): Prof. dr. Maggie Geuens, Prof. dr. Dirk Van den Poel, Prof. dr. K. De Wulf (VLGMS)

• Issues in Predictive Modeling of Individual Customer Behavior: Applications in Targeted Marketing and Consumer Credit Scoring

  Doctorandus: Geert Verstraeten
  End date: 22/12/2005
  Tekst:
  Promotor: Prof. dr. Dirk Van den Poel
  Co-promotor(en): Prof. dr. Patrick Van Kenhove

• The Usefulness of the Implicit Association Test for Consumer Behavior Research

  Doctorandus: Delphine Vantomme
  End date: 15/09/2005
  Tekst:
  Promotor: Prof. dr. Maggie Geuens
  Co-promotor(en): Prof. dr. Patrick De Pelsmacker, Prof. dr. Jan De Houwer (UG, PP05)

• Using Predictive Modeling for Targeted Marketing in a Non-Contractual Retail Setting

  Doctorandus: Wouter Buckinx
  End date: 4/07/2005
  Tekst:
  Promotor: Prof. dr. Dirk Van den Poel

• Towards Understanding, Predicting and Preventing Customer Churn in the Financial Services Industry

  Doctorandus: Bart Larivière
  End date: 23/05/2005
  Tekst:
  Promotor: Prof. dr. Dirk Van den Poel

• Description and prediction of customer behavior by using sequential information for analytical Customer Relationship Management: Exploiting sequential and evolutionary patterns for supporting cross-selling and customer-attrition strategies

  Doctorandus: Anita Prinzie
  End date: 13/05/2005
  Tekst:
  Promotor: Prof. dr. Dirk Van den Poel
  Co-promotor(en): Prof. dr. Patrick Van Kenhove

• The Influence of Need for Closure on Consumer Behaviour

  Doctorandus: Iris Vermeir
  End date: 8/05/2003
  Tekst:
  Promotor: Prof. dr. Patrick Van Kenhove

• The Impact of Colour in the Store Environment - An Environmental Psychology Approach

  Doctorandus: Malaika Brengman
  End date: 27/11/2002
  Tekst:
  Promotor: Prof. dr. Maggie Geuens

• Competitive Reaction to New Products

  Doctorandus: Marion Debruyne
  End date: 10/06/2002
  Tekst:
  Promotor: Prof. dr. Patrick Van Kenhove
  Co-promotor(en): Prof. dr. Ruud Frambach (VUAmsterdam), Prof. dr. Rudy Moenaert

• Affective Persuasive Communication: Multiple Roles of Affect in Persuading the Consumer

  Doctorandus: Anick Bosmans
  End date: 3/06/2002
  Tekst:
  Promotor: Prof. dr. Patrick Van Kenhove
  Co-promotor(en): Prof. dr. Luc Warlop (KU Leuven)

• The Role of the Seller in Enhancing Buyer-Seller Relationships - Empirical Studies in a Retail Context

  Doctorandus: Kristof De Wulf
  End date: 28/06/1999
  Tekst:
  Promotor: Prof. dr. Harry Commandeur
  Co-promotor(en): Prof. dr. J.C. Hoekstra (Erasmus Universiteit Rotterdam), Prof. dr. Patrick Van Kenhove

Doctorates in progress

• Understanding the Dynamics of Buyer-Seller Relationships in B2B Markets

  Doctorandus: Willem Standaert
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Steve Muylle

• The consequences of time-inconsistent consumption choices

  Doctorandus: Stefanie Baert
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Maggie Geuens
  Co-promotor(s): Prof. dr. Iris Vermeir

• The role of motivations in time-inconsistent consumption choices

  Doctorandus: Elke Huyghe
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Maggie Geuens
  Co-promotor(s): Prof. dr. Iris Vermeir

• Advanced geo-marketing modeling techniques for retail networks

  Doctorandus: Matthias De Beule
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Dirk Van den Poel

• Predictive Analytics for Lead Acquisition

  Doctorandus: Jeroen D'Haen
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Dirk Van den Poel

• The role of inhibition and activation in consumer behaviour

  Doctorandus: Christophe Labyt
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Mario Pandelaere

• Analytical CPM - Turning Performance Measurement into Management - Strategy Maps and Structural Equation Models of Time Series

  Doctorandus: Piet Olivier
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Dirk Van den Poel

• The effect of strategic industry factor innovation on incumbent reaction, survival, and performance

  Doctorandus: Bart Devoldere
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Marion Debruyne
  Co-promotor(s): Prof. dr. Ruud Frambach (VUAmsterdam), Prof. dr. Venky Shankar (Texas A&M University)

• The development and validation of a new measure of implicit motives and a first application in consumer research

  Doctorandus: Hendrik Slabbinck
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Patrick Van Kenhove
  Co-promotor(s): Prof. dr. Jan De Houwer (PP05)

• De Impact van Proces Recovery op Consumentengedrag

  Doctorandus: Yves Van Vaerenbergh
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Bart Larivière
  Co-promotor(s): Prof. dr. Patrick Van Kenhove, Prof. dr. Iris Vermeir

• Assessing the Added Value of Pictoral Information in Customer Intelligence

  Doctorandus: Michel Ballings
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Dirk Van den Poel

• Consumer Goals and Overchoice Effects

  Doctorandus: Kristof Geskens
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Maggie Geuens
  Co-promotor(s): Prof. dr. Bert Weijters

• Wanneer Beïnvloeden Attitudes Gedrag? Studies over de Relatie tussen Attitudes en Gedrag

  Doctorandus: Nico Heuvinck
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Maggie Geuens
  Co-promotor(s): Prof. dr. Iris Vermeir

• Effects of emotions in consumer behavior

  Doctorandus: Begüm Yetiser
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Maggie Geuens
  Co-promotor(s): Prof. dr. Tineke Faseur

• The effect of big numbers on consumer choice

  Doctorandus: Christophe Lembregts
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Mario Pandelaere

• Unintended Effects of Marketing on Regulatory Focus and Associated Consequences

  Doctorandus: Katrien Meert
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Mario Pandelaere

• Hoe kunnen consumenten effectief gewapend worden tegen commerciële overtuigingspogingen?

  Doctorandus: Tina Tessitore
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Maggie Geuens

• The regulationship between materialism, creativity, well-being and consumer behaviour

  Doctorandus: Dieneke Van de Sompel
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Mario Pandelaere
  Co-promotor(s): Prof. dr. Iris Vermeir

• Complexiteit van reclame

  Doctorandus: Neal Van Loock
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Maggie Geuens
  Co-promotor(s): Prof. dr. Iris Vermeir

• De invloed van onzekerheid op pre- en postbeslissingsprocessen

  Doctorandus: Simon Quaschning
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Mario Pandelaere
  Co-promotor(s): Prof. dr. Iris Vermeir

• Essays on Data Augmentation: The Value of Additional Information

  Doctorandus: Philippe Baecke
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Dirk Van den Poel

• Rendementsvergelijking van de industriële verkoper en de financiële kenmerken van de onderneming

  Doctorandus: Kurt De Blick
  Date public defense:
  Abstract:
  Promotor: Prof. dr. ir. Derrick Philippe Gosselin

• Greed versus envy: non-cooperative behavior in economic games

  Doctorandus: Goedele Krekels
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Mario Pandelaere

• Positional Concerns, Conspicuous Consumption and Competition

  Doctorandus: Tess Bogaerts
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Mario Pandelaere

• De Impact van Marketingacties op de Sterkte van Attitudes

  Doctorandus: Ineke Uyttersprot
  Date public defense:
  Abstract:
  Promotor: Prof. dr. Maggie Geuens
  Co-promotor(s): Prof. dr. Iris Vermeir