Welcome to the website of the department of Marketing of Ghent University
The department of Marketing is part of the seven departments which are effective within the Economics and Business Administration Faculty of Ghent University. The department members offer education and research within the various domains of Marketing and Consumer Behaviour. They also vouch for external and internal services.
This website shows how the department fills up each of its different aims, with the support and the commitment of our dynamic and enthusiastic team.
Marketing is: an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders.
(Source: American Marketing Association, 2004)
